Kinetic touchless - lift buttons
Bringing back the delight in push button interaction
In the face of COVID-19, most touchless tech tends towards a static sensor with a light or buzz to indicate an activated button, greatly diminishing the push button interaction.
By going beyond the expected feedback of light and sound, Kinetic Touchless provides a surprisingly delightful and yet newly familiar way to interact with contactless technology.
Client: STUCK Design
Team: Matthew Wong, Kevin Yeo, Donn Koh
Dramatic, moody lighting and sound design around a familiar scene — This draws viewers to the question they ultimately have to ask themselves in every lift situation:
"To press or not?"
As a lean team of two people with no budget. We had to be efficient with our shoot. Building out a lift would take too much time and effort and getting formal permits for shooting in an industrial building's lift would have been too much paperwork. After scouting out a few lift lobbies, we settled on a relatively low-foot traffic lift in a local university.
We also built our own electronics and wiring to illuminate the laser-cut acrylic buttons.
The colour change and depression on the button "7" was achieved in post.
The Pre-visualisation — To get quick alignment within the team on the concept. We created a quick sketches of what it would look like with sound design.
Crizal Sapphire UV
STUCK Design in collaboration with Crizal aimed to create a video that would showcase how product design, interaction design, and user experience research could be harnessed to create engaging brand activations and experiential marketing demonstrations.
Client: STUCK Design
Team: Matthew Wong, Desiree
Making the invisible visible to accurately highlight the properties of Crizal Sapphire UV hydrophobic and glare reduction properties.
How could we film something reflective in a beautiful manner while not appearing inside its reflection? The answer is to watch what goes into the reflection. By creating a black-out environment with a singular large, soft, top-down light, we are able to achieve crisp clean shots of lenses that precisely communicate the quality and superiority of Crizal Sapphire UV.
Arctic - personal cooling technology
Personal Air Cooler
Temperatures in the tropics has risen considerably and many workers who spend much of their time outdoors are highly susceptible to heat injury. Arctic — an on-shoulder personal air cooler is able to significantly reduce the body temperature of its wearer.
Client: Singapore Technologies
Team: Matthew Wong, Jonathan Saphiro and the STUCK Design team
A fast paced promo clip that highlights the features of the personal cooling device and the various people who might see the benefits of the product. Quick cuts of sleek looking renders would transit into actual use cases.
Inspired by Apple's Airpods Pro commercial.
With little to no budget, we shot the entire video within two half-day sessions around the compound of our office — making use of whatever props and attire we could find.